1. Identifying the most valuable sources of demand.
2. Aligning your brands, products, messages and resources so that you capture an increasing share of this source of demand.
3. Innovating the right products or services for customers in these sources.
4. Refining pricing strategy to match the expectations of these customers.
5. Developing the right branding, marketing, packing and retail channels to match the perceptions and lifestyles of the members of these groups of demanding consumers.